10 contestants are shut in for 45 days and connected only through internet and online social networks with the objective of making as many good friends as possible. With a cash prize of 90.000 Euros at stake, contestants will have to maximize their social networking skills and their new virtual friends in order to complete the tasks. A show that explores the concepts of traditional friendship vs. virtual friendship. *Winner of the Content 360 MIPTV Cross Media Festival
Rooftop Content Group B.V.